Have you ever used an app that was so confusing to use that you uninstalled it out of pure frustration? That is what happens when you do not dedicate some resources to proper UI/UX design from the get-go.
Oftentimes, app owners get a little carried away – the brilliance of their app idea
causes them to skip (or forget) the design phase and jump directly to development. Later, they
notice the low conversion rates and higher user dissatisfaction levels. They realise their mistake
and are forced to spend excessive amounts of money on fixing poor design or usability issues.
The focal purpose of developing an app is for it to be used by the intended audience. If your user flows are not designed in accordance with the end users’ ease and expectations, your app will be useless to both you and your audience.
Thus, it is extremely important that you invest in your app’s user experience and interface design.
GoodCore’s user interface and user experience design services place the utmost
importance on end users' needs.
Designing an app, whether for mobile or web, is a process that heavily relies on its
users. They are the stakeholders who will ultimately be interacting with the app. Hence, they are
our topmost priority.
When designing your app, we keep in mind how the user will experience the app and connect with it. Each design is based on extensive user research and specifically tailored to fulfil end users' needs.
Our skilled UX/UI designers come up with exceptionally user-centred designs, covering the following steps in the process:
The first step to successful user-centred design covers the
defining and studying of people who will be using the app, that is, the end users. It is
important to see users as individuals. We conduct a thorough study where our design team
performs extensive research to create accurate user personas for the app. This way, we will
be able to understand who we will be targeting the design towards.
We examine the target market’s demographic information, such as age, gender, marital status, level of education, employment status, and income bracket, as these factors influence our design decisions. This way, the target audience can be split into distinct groups. A user-centred approach also takes into consideration what each user wants to use the app for, that is, their end goal. This enables our UI/UX designers to come up with the most suitable design that caters to all these groups.
Next, our UX/UI designer will clearly define the app's flow so
that user interaction and navigation feel like a breeze.
Now that we know the different types of intended user groups, we create scenarios around those users’ app usage. User scenarios give a brief or detailed overview of the different circumstances and contexts that users can land in. We use low- or high-fidelity sketches to illustrate how we intend to take the user through the app for each particular goal they want to achieve via the app.
The purpose of these activities is to understand the app’s design from the perspective of the end user. It helps the UI/UX designer realise what problems the user may run into when using the app and optimise the design accordingly.
What are the different ways in which each task could be carried
out by a user? Is it possible that the user runs into a critical problem while navigating?
Does the app require certain troubleshooting measures?
Use cases are more detailed than storyboards and scenarios in that they specify each and every minute action – such as clicking an OK button – that the user would perform on their journey to achieving a particular goal.
For each goal that is to be completed, the user’s journey is broken down into singular, sequential steps. Alternative routes need to be thought out in case the user runs into a problem mid-way. The app design progresses according to the level of ease with which the user should be able to complete each of these steps.
This is the final and, perhaps, most critical step to
successfully achieving user-centred design. We must get useful feedback from the users and
utilise it to make the app even better.
After the design is finalised, our team of UI/UX designers builds the initial prototype(s) and presents it to end users for a test run. This step determines how successful we have been throughout the design process. There is a possibility that we have made incorrect assumptions about your target audience. Thus, we are ready to identify and correct any faults that the users may face with our first attempt at the design.
Once the identified issues are fixed, we run test drives again. This happens iteratively until we have presented the perfect, most flawless design to your app’s users.
Whether you are looking for a landing page designer for your website or someone who can come up with a creative design for your mobile app, we are here to cater to your distinctive requirements.
Send us your project details and get a realistic cost estimate for your web or mobile app.Get in touch
Being a highly proficient UI/UX design services company, we rely on a thorough design process that guarantees high-quality digital solutions that are easy to use and look fantastic!
We conduct careful and thorough research on user behaviour and usage patterns. Have some ideas of your own, or some references for inspiration, perhaps – we can start there. If not, you can rely on our UX/UI design services for an original, artistic, and intuitive design for your product.
What starts out as a couple of rough sketches turns into detailed wireframes, which slowly evolve into a thorough, high-fidelity prototype intended to lay the foundation of your product's design.
We realise the importance of figuring out your app's data flow from the user's perspective. Whether it is a mobile app or a web-based app, our UX/UI designers will style it for maximum navigational ease and efficiency. Without compromising on your business objectives, we make sure that the user doesn’t get lost in a maze of information!
From font styles and colour schemes to graphics and overall layout, we cover all the bases. Our design team makes sure that everything about the UI is absolutely stunning and pleasing to the eye, giving users an amazing experience.
Design process complete? Not yet – our UX/UI design services have more to offer. We will thoroughly test the design, incorporate valuable feedback from the end-user, and make sure the final product is clearly laid out.
Our UX/UI designers work tirelessly to turn the initial rough sketches into magnificent end products, leaving users with a frictionless experience.
Trust our UI/UX design services company to deliver a detail-oriented, high-quality design incorporating the best design practices.
Our designs are
Our UI/UX design services company focuses on creating the best possible experience for your end users. We create apps that are not just aesthetically vogue but also user-friendly and practical. GoodCore's design process produces apps that offer maximal inclusivity and accessibility for people with disabilities.
When other vendors failed to comprehend their complex software design requirements, our client chose to partner with us to stabilise and rebuild their existing platform to accommodate their corporate users’ growing needs.See Full Case Study
We exchanged detailed notes with our client, dividing the project into two key modules and drawing up high-fidelity wireframes. We designed and developed a fully bespoke web portal to facilitate loan application and disbursement for local businesses impacted by COVID-19 under the UK government’s Bounce Back Loan Scheme (BBLS).See Full Case Study
Catering to thousands of users today, the web portal that we built for OKAY.com had some tough UI requirements that we successfully met. To cater to our client’s exact needs, we delivered a well-optimised web app. Its top-notch UI/UX design is compatible across different versions of all major browsers.See Full Case Study
I’ve spent the last decade building enterprise software for Real Estate organizations, and I’ve found GoodCore to be the most reliable when augmenting my team with outside resources.
GoodCore is a company that lives up to their name, (at least my interpretation of their name), they are a company that is Good to the Core, they have Good to the Core people working for them!