For nearly a century, Harding Display has been a leading provider of point-of-purchase displays and in-store marketing solutions in Canada. They execute deliverables at all stages of retail activation through display design, manufacturing, distribution and market activation. Their clients include world-leading brands like Coca-Cola, Canon, De’Longhi, Dr Pepper, and others.
Harding Display had worked with another software provider to build a preliminary version of a sales and logistics management web portal to streamline their collaboration with their customers. However, the system was poorly architected and lacked the foundation to build upon.
Apart from enhancing the system for their own organisational needs, Harding Display aimed to offer it as a SaaS platform to similar manufacturers serving the same brands.
The objective was to automate workflow processes for:
However, this was hindered due to some critical issues with the software:
These ongoing issues severely limited the adoption of the system.
The failure to develop a working product affected the operational capabilities of Harding Display as their staff and their clients relied upon spreadsheets for these processes which were time-consuming and error-prone.
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