Software product development services for forward-thinking businesses

Startup founders

As you manage your new business venture, we'll take care of your software development project. We'll translate your idea into a scalable product that can adapt and expand in sync with your forward-thinking approach. 

Digital innovators

We share your passion for digital transformation at your organisation and will help you stay ahead of the curve with software-driven user experiences, digital services, and products that enable new business models.

Build a product from the ground up, from concept to release

Use our software product design and development services to plan, build, and deliver a new product. We make sure it solves your customer problems and meets your business needs.




Product discovery

In the initial 3-6 weeks, we explore requirements, research the market, align the team, plan your project, choose the tech stack, and design wireframes. This phase provides a clear idea of development scope and costs.


  • Documented requirements

  • Optimal tech stack & architecture

  • Design concept

  • Product development roadmap

  • MVP scope and project estimate


Product design

In this phase, we shape your final product. Our designers create user-friendly, functional, and aesthetically pleasing solutions, guided by a user-centered design approach for an exceptional user experience.


  • Information architecture

  • Wireframes

  • Prototypes

  • Ready-to-implement UI/UX designs


Product engineering

We utilise Agile methodology, breaking the process into iterations. Bi-weekly updates ensure transparency, enabling you to witness incremental progress, provide feedback, and ensure the final product aligns with your expectations.


  • Product builds delivered bi-weekly

  • Manual and automated testing

  • Comprehensive security testing

  • Project documentation


User acceptance testing

UAT is an important step in our workflow that allows you to get the product you know your end users will like. We work closely with key stakeholders to ensure the delivered product meets your end-users’ needs.


  • UAT plan

  • UAT testing

  • Final product validated by the end users


Delivery and ongoing support

Post-launch, you’ll benefit from a free 30-day support period. We'll set up monitoring tools for proactive product oversight. You can continue working with our team to meet evolving business requirements.


  • Product deployment

  • Performance review & optimisation

  • User feedback implementation

  • Ongoing project health checks

Our clients love working with us

Clutch Stars

"They’ve known from the beginning that we’re on a really tight deadline. We’ve had six months to decide what we want and get it launched. They’ve done that, which I don’t think many people could’ve done. It shows the dedication and hard work of their team."


Viki Smith, General Manager,

Printed Music Licensing Limited

Clutch Stars

“GoodCore Software hit their promised timelines and they delivered within our budget.


Sam Nimmo, Director,

Kittle Group

Clutch Stars

“The involvement of GoodCore’s ownership set a good tone for the whole engagement and made it an absolute pleasure to work with them. Their interpersonal skills were top-notch.

Kevin Mason

Kevin Mason, CFO,

Harding Display

Clutch Stars

“Their flexibility is one of our partnership’s highlights. If we need something from them, they provide it as soon as possible. We can really rely on them.”


Tim Eberhart, Chairman & CEO,


Clutch Stars

“We’re most impressed with GoodCore Software’s capacity to deliver high-quality and on-point solutions. We didn’t find the need to go through product iterations because their team always brought precise ideas to the table.”


Leigh Ellis, Technical Director,

CoolCare LTD

Clutch Stars

“GoodCore’s organisation, methodology, and transparency distinguish them from other providers”

David William

David William, Head of IT,

London Women's Clinic

Clutch Stars

“With some outsourced agencies, the client only really speaks to the project manager, who then speaks to the rest of the team. I’m really glad that we have a direct relationship with the developers.


Tracey Walton, Managing Director,

Weight Loss Resources

Clutch Stars

“They have a unique ability to understand the resources that we need, even if we don’t always know ourselves.”

James McNab

James McNab, Development Manager,


Clutch Stars

“I was most impressed by GoodCore Software’s excellent communication. They were very accessible, and we had a better experience than with other companies we had worked with in the past.”

Eilis Hughes

Eilis Hughes, Director,


Clutch Stars

“GoodCore Software is amazing at everything — I’ve been blown away by them. The team has exceeded my expectations at every level and on every metric.”

Scott Gardiner

Scott Gardiner, Founder & CEO,


Clutch Stars

“They always exceeded our expectations and were ahead of schedule.”

Livvy Probert

Livvy Probert , Co-Founder,


Clutch Stars

"They delivered on time and the system is doing what we want it to do. It checks all the boxes, and we’re pleased about it. This software was the core thing we needed before we could kick off our business. There wasn’t anything like this in the pharmacy sector. It has helped us big time"

Jamil Muhammad

Jamil Muhammad, General Manager,


Tackle the risks in product development

Creating new products carries risks such as unexpected costs, missed deadlines, and bad market fit. While we can't promise your product will be successful in the market – it's beyond our control, with our digital product development services - we can assure you that the finished product is perfect. Here is what we have in place to mitigate the risks.

Market research-reality gap

People don't want it, don't need it, and won't pay for it.

Prototype validation

We help prioritise your product features based on cost impact, customer value, and business impact to make sure our releases include the most important and valuable features.

Low value risk

The product has lots of unnecessary or low-priority features.

A prioritised product roadmap

We help prioritise your product features based on cost impact, customer value, and business impact to make sure our releases include the most important and valuable features.

Evolving market needs

The market needs product features that were not envisioned originally.

Agile development

We evaluate your product performance, measure your progress and outcomes, perform retrospectives, and adjust our plan and priorities accordingly.

Usability risk

Users find it cumbersome to use the product.

Design thinking

We follow a user-centred design approach and perform usability testing to make sure your product is user-friendly and intuitive.

Cost overrun risk

The project quickly spirals out of control, leading to significant delays and cost overruns.

Efficient project management

With our effective approach to project management and careful planning, we can guarantee on-time and on-budget delivery.

Full visibility into what's going on

Our software product engineering services give you full transparency into our operations so that you always remain in control.


Access to our Scrum board to track your project's progress


Agile tools (Slack, Skype, Zoom) for regular communication


Daily stand-ups to discuss changes and updates


Bi-weekly build reviews to control performance


Detailed monthly reports on the project progress and deliverables


Dedicated project manager who is always available

An exceptional team to shape a top-performing product


Business analyst

Analyses the business requirements and recommends possible solutions.


Project manager

Helps identify what to include in the product backlog and controls the delivery.


UI/UX designer

Creates prototypes and designs the final look


Software architect

Defines the architecture and recommends the technology stack.


Software engineer

Takes care of the software development in line with the roadmap.


QA expert

Tests each build to ensure the product functions as intended.

Best practices that power our approach

We use leading development frameworks and methodologies to develop and deliver great products efficiently.

  • Quality-focused outcomes

    Quality-focused outcomes

  • Iterative development

    Iterative development

  • Faster time to market

    Faster time to market

  • Quick and reliable releases

    Quick and reliable releases

Rapid application development

We prioritise speed, quality, and flexibility with rapid prototyping, quick iterations, and active user involvement.


Our teams work in short cycles (sprints), to continuously plan, develop, test, and deliver small increments of the product.

Build-Measure-Learn loop

We start with a Minimum Viable Product (MVP), measure its performance, and learn from the results to make informed decisions.


We automate the process of delivering new features, ensuring that code changes are always ready for release.

Get a product delivered fast and efficiently

Any questions?

While each successful product is unique, they share a common trait: delivering genuine value to their users. Although your product market/fit isn't within our control, by providing you with custom software product development services, we commit to supporting you in crafting a product that genuinely addresses the needs of your potential customers to the best of our ability.

Our development team is responsible for the technical aspects of the project. They are accountable for design, coding, testing, and quality assurance. We also designate a project manager who liaises between our development team and the client. The project manager ensures that the project stays on track, adheres to deadlines, and aligns with the client's vision. Our software product engineering services company handles the deployment of the product and provides ongoing maintenance and support as needed. Our clients, on the other hand, define the product vision, provide feedback on our deliveries, and guide our development decisions. They also conduct user testing to ensure the product meets the market needs.

How long it takes to create a product can vary based on several factors. This includes the problem you're trying to solve, the project's size, and the size of the team working on it. To give you a ballpark idea, it might take our product development services company anywhere from 4 to 6 months, or maybe even longer depending on how complex the project is, to get the first version of the product or MVP up and running.

Our software development company does not offer marketing services as part of our offer.

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    18+ years

    of experience crafting exceptional software

    6.8 years

    clients spend with us on average


    successful projects for startups and enterprises

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    Strict adherence to confidentiality

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    IP rights secured

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