About the client
HireVine is a U.S.-based recruitment platform designed specifically for the construction and cabling industries. Unlike traditional staffing agencies, HireVine empowers employers to directly connect with skilled industry workers through an automated, candidate-focused system.
Key outcomes
We built an AI-enabled, data-driven recruitment platform, resulting in:
Faster, cost-effective hiring
Automated processes cut hiring time and costs by over 50%
Smarter candidate matching
AI-powered profiling and matching helped employers identify the most relevant verified candidates faster
Modernised recruitment process
Replaced outdated word-of-mouth practices with a structured, data-driven system that benefits employers and job seekers
Business challenge
Outdated hiring processes in the construction industry
The construction industry traditionally relies on word-of-mouth and informal networks to connect employers with skilled workers. While common, this approach often results in inefficiencies, limited visibility for job seekers, and time-consuming hiring processes.
Our client identified this gap and envisioned a digital solution that could transform how hiring is done in the industry. The goal was to streamline recruitment, improve the quality of candidate information, and make it easier for employers to identify the right people for each role.
However, they encountered several challenges along the way:
1The client initially engaged with a previous development partner for consultations, but the collaboration did not go well.
2The idea behind the platform required further validation and enhancement before it could be translated into a workable solution.
3Candidate information existed across CVs, certifications, profile data, and supporting documents, making it difficult to create consistent profiles and accurate matches.
4The client needed a robust, scalable platform capable of automating recruitment and intelligently matching a growing pool of candidates with employers.
Recognising the need for a capable technology partner, the client engaged GoodCore to take over the project and bring the platform to life.
The solution
Our process
We approached the project in phases to turn a rough concept into a fully functional, AI-enabled recruitment platform.
Discovery & requirement analysis
We spent the first three months reviewing existing wireframes, identifying gaps in user flows and system logic, and holding focused discussions to align the platform with HireVine’s business goals.
Solution design & refinement
Together with the client, we refined key features including candidate profiling, intelligent matching, employer dashboards, profile verification, and role-based access. We also designed how candidate data from multiple sources could be structured consistently.
Development &
testing
Over the next three months, we built the platform using agile sprints. Each release was tested thoroughly, covering core functionality, candidate data processing, matching logic, and overall platform performance.
User acceptance & launch
After a smooth user acceptance testing phase, we resolved final issues and launched the platform, ready to support faster, more data-driven hiring across the construction industry.
System features and functionality
HireVine comprises three web-based portals for employers, candidates, and administration staff, supported by an AI-enabled candidate profiling and matching engine.
Employer portal
- Intelligent candidate search: Employers can apply a wide range of filters to find suitable candidates, with results ranked according to relevance and candidate fit.
- Nudging system: To view full candidate profiles, employers must send a 'nudge' - a request to connect. Free nudges are available for new users, with additional nudges available through tiered subscription packages.
- Profile & company management: Employers can manage their personal and company profiles, including contact information, website, and address.
- Subscription dashboard: A dedicated section allows employers to track their subscription history and monitor their available nudges.
Candidate portal
- AI-assisted profile creation: Candidate information from CVs, certifications, and other supporting documents is processed and structured into a consistent profile, reducing reliance on manual data entry.
- Rich candidate profiles: Workers can showcase their skills, work history, licences, certifications, photos, and project videos in a standardised format.
- Self-interview videos: Candidates can upload custom self-interview videos to demonstrate their strengths and experience.
- Preferences setup: Candidates can define job preferences including pay rate, job type (contract or permanent), and travel distance.
- Privacy control: Candidates choose when and with whom to share their full profile and contact details. They must accept a nudge from an employer before this information is revealed.
Admin portal
- Dashboard overview: Displays key statistics including total registered employers, workers, US veterans, nudges used, spending on nudges, and pending document approvals.
- Employer management: Admins can view and search all registered employers, access company details, and activate or deactivate profiles.
- Candidate management: Provides a searchable, filterable list of registered workers, including structured candidate information generated from submitted profile data and supporting documents.
- Document verification: Admins can review submitted certifications and supporting documents, approving or rejecting them as required.
- Purchase history: Displays employer purchases for nudges, with filters for specific dates or date ranges.
AI-powered candidate profiling and matching
HireVine uses AI to turn fragmented candidate information into consistent, searchable profiles and identify the candidates most relevant to each employer.
- Candidate data extraction: Information from structured and unstructured sources - including CVs, certifications, and supporting documents - is analysed and converted into standardised candidate data.
- Profile normalisation: Matching profiles of US veterans are given priority and appear at the top of search results.
- Intelligent matching: Candidate profiles are evaluated against employer requirements to surface and rank the most relevant candidates.
- Weighted relevance: Matching logic applies different levels of importance to search criteria, helping employers focus on candidates that best fit their requirements.
- Veteran prioritisation: Relevant profiles belonging to US veterans are given priority within matching results.
The result is a recruitment experience that combines AI-powered data processing with structured search and human decision-making, helping employers reach suitable candidates more efficiently.
GoodCore Software is amazing at everything — I've been blown away by them. The platform came out better than I had envisioned and works perfectly.
Scott Gardiner, Founder & CEO
HireVine
The impact
- Automating the recruitment process reduced hiring times and costs by over 50%, allowing employers to fill positions more quickly and efficiently.
- AI-assisted profile creation transformed information from CVs, certifications, and other documents into consistent candidate records, creating a stronger data foundation for recruitment.
- Intelligent candidate matching helped employers search a larger pool of verified workers and focus on the profiles most relevant to their requirements.
- Ranked results and built-in prioritisation reduced repetitive searching while helping suitable US veterans gain greater visibility.
- HireVine replaced outdated, word-of-mouth hiring practices with a structured, AI-enabled recruitment platform that benefits both employers and job seekers.
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