Scaling a software system isn’t just about writing more code – it’s about balancing people, processes, and platforms in ways that can survive rapid growth. In this episode, we talk with Gemma Whitehouse, a seasoned CTO and advisor to VC- and PE-backed startups, about the realities of scaling products and teams when everything is moving fast.
Drawing on two decades in tech, Gemma shares candid lessons from guiding startups through the messy middle of growth: when technical debt starts to bite, when processes creak under pressure, and when culture makes the difference between resilience and collapse. We also explore how AI is reshaping the challenges of scale — speeding up some problems while magnifying others.
If you’re building or leading software in a scaling environment, and wondering how to grow without breaking what already works, this conversation is for you.
Gemma is a CTO and business developer with experience spanning engineering, product development, and investment. Gemma has helped hundreds of startups overcome early-stage scaling challenges. Her expertise includes building and managing teams, implementing delivery frameworks, and defining technology roadmaps that support growth from hundreds to millions of users.
Yasin and Hassan aren’t just talking about building software; they’ve lived it. As the founders of GoodCore Software, they've spent over two decades turning ambitious ideas into real-world digital products for clients across the globe.
Now, they’re pulling back the curtain.
Join them as they sit down with the brilliant minds shaping the future of software, digging into what it really takes to build, scale, and ship great products.
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