echo-vision

About the client

EchoVision LLC specialises in developing software solutions for executive briefing centres and corporate trade show organisations. Their flagship product, BriefingSource, is an event management platform designed to streamline the planning and execution of various events, including in-person, virtual, and hybrid formats.

Industry Other Location California, U.S Technologies React JS, PHP/Laravel, PostgreSQL, Nginx

Key outcomes

We took over, stabilised, and enhanced EchoVision’s SaaS briefing management platform, resulting in:

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Stronger market positioning

EchoVision secured a solid presence through the successful rollout of BriefingSource v1

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Enterprise-grade security

Achieved GDPR and SOC2/Type2 compliance, boosting client trust and data protection

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High-profile client acquisition

Attracted Fortune 100 companies, strengthening EchoVision’s reputation in the enterprise market

Business challenge

EchoVision encountered a critical challenge with their flagship product, BriefingSource, that posed a risk to its relationship with enterprise clients.

BriefingSource

Originally developed and maintained by a previous outsourcing partner, it suffered from severe performance issues that made it unreliable and prone to inaccuracies, and posed a significant risk to EchoVision's reputation.

The product suffered from the following critical issues:

  • Poor code quality, lacking organisation, consistency, and adherence to best practices, which made it difficult to understand, maintain, and extend the code
  • Absence of modularisation and documentation
  • Poorly designed architecture leading to performance and accuracy issues
  • Incomplete or poorly implemented functionalities impacting user experience
  • Lack of consistency and intuitiveness in interface design, which made it hard for users to navigate and interact with the product
  • Performance issues caused by inefficient code and inadequate data handling practices, which resulted in slow loading times, crashes, and unresponsive interactions

Recognising the challenges, EchoVision turned to GoodCore for assistance, seeking a two-fold solution: to stabilise their product initially and subsequently unlock its full potential through advanced customisation, flexible integration, and enhanced security features.

The solution

Retaining users through a stabilised version 2

To address these challenges, we developed a gradual approach to refine and upgrade the product. Our roadmap included:

  • Improving code quality by refactoring the codebase to improve its organisation for better maintainability.
  • Redesigning the architecture after load testing to resolve performance issues, improve accuracy, and ensure scalability for future growth.
  • Enhancing user interface and user experience for better navigation and element interaction by incorporating user feedback to guide design decisions.
  • Enhancing features, by prioritising and addressing incomplete or poorly implemented functionalities.

The BriefingSource product these days

BriefingSource has all the necessary features for a hassle-free and effective briefing and event management for any type of business and organisation:

Role-based access control

BriefingSource enables secure user authentication, registration, and permission management, allowing controlled access to specific functionalities based on user roles.

Calendar

The calendar functionality in BriefingSource offers versatile views, including day, week, and month, enabling event organisers to assess resource availability, track engagements, and allocate speakers and rooms efficiently.

Briefing program workflow builder

Offers an intuitive platform for managing program workflows and creating event agendas using drag-and-drop and import features.

Dynamic form builder

Provides users with the flexibility to create and manage event-specific forms, allowing customisation with multiple modules and the option for single-step or multi-step forms.

Advanced BI features

Gives users the ability to independently generate insightful reports, conduct data analysis, and uncover valuable event performance insights using customisable reporting and visualisation tools, all without relying on the development team.

Customised integrations

Seamlessly integrates with popular and niche external services and applications through APIs, enabling data exchange and interoperability with platforms such as Google Calendar, Salesforce, Office365, and custom services.

Customer experience portal

A personalised and mobile-aware customer experience portal for external guests attending briefings, providing access to agenda, feedback, surveys, and connection with briefing staff

Communication and collaboration module

Facilitates efficient communication between briefing managers and event participants, including pre-built email templates and file-sharing capabilities for seamless information exchange.

GoodCore came in and stabilised the existing platform. They pretty much saved our product. After that, we moved all of our development resources over to their firm, and they pointed out a fair amount of problems that would affect the longevity of the product. After a year of working with them, we decided to have GoodCore rebuild the entire platform.

David Walford

David Walford, CEO & Managing Member

EchoVision

profile

The impact

  • Successfully stabilised and upgraded the platform to Version 3, significantly improving reliability and overall product performance.
  • Retained and impressed early enterprise clients while onboarding Fortune 100 companies like Zoom, Visa, and LinkedIn.
  • Achieved full compliance with GDPR and SOC 2 Type II, strengthening trust with enterprise customers.
  • Positioned EchoVision as a trusted market leader, outperforming competitors such as Nexus, VisitOps, and BriefingEdge.
  • Streamlined internal operations to enable sustainable growth and fast adaptation to evolving market demands.

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