About the client
EchoVision LLC specialises in developing software solutions for executive briefing centres and corporate trade show organisations. Their flagship product, BriefingSource, is an event management platform designed to streamline the planning and execution of in-person, virtual and hybrid events.
Key outcomes
We took over, stabilised, and enhanced EchoVision’s SaaS briefing management platform, resulting in:
Stronger market positioning
Successful evolution of BriefingSource into an enterprise platform used by Fortune 100 companies
Enterprise-grade security
Achieved GDPR and SOC 2 Type II compliance, strengthening client trust and data protection
AI-enabled product evolution
Introduced AI across planning, search, content and analytics, with flexible support for clients' own AI models
Business challenge
From rescuing a troubled platform to continuously evolving an enterprise SaaS product
EchoVision encountered a critical challenge with its flagship product, BriefingSource, that posed a risk to its relationships with enterprise clients.
Originally developed and maintained by a previous outsourcing partner, the platform suffered from severe performance issues that made it unreliable and prone to inaccuracies, putting EchoVision's reputation at risk.
The product suffered from:
- Poor code quality, lacking organisation, consistency and adherence to best practices
- Absence of modularisation and documentation
- Poorly designed architecture leading to performance and accuracy issues
- Incomplete or poorly implemented functionality
- Inconsistent and unintuitive interface design
- Performance issues caused by inefficient code and inadequate data handling
Recognising these challenges, EchoVision turned to GoodCore for assistance.
The initial priority was to stabilise the platform. But as BriefingSource matured and gained enterprise customers, the relationship evolved into a long-term product development partnership - first rebuilding the platform for scalability, security and flexibility, and more recently introducing AI capabilities across the product.
For a platform used to plan and manage complex executive briefings, the opportunity was not simply to add an AI chatbot. It was to apply AI to specific workflows where it could reduce effort, help users make better use of their data and improve the overall briefing experience.
The solution
From stabilisation to an AI-enabled enterprise platform
We developed a phased approach to transform BriefingSource while allowing EchoVision to continue serving its customers.
Our roadmap included:
- Stabilising and refactoring the existing product, improving code quality, organisation and maintainability.
- Redesigning the architecture following load testing to improve performance, accuracy and scalability.
- Enhancing the user experience and core functionality, incorporating user feedback and addressing incomplete or poorly implemented features.
- Strengthening enterprise security and compliance, enabling BriefingSource to meet the requirements of major global clients.
- Introducing AI across high-value workflows, from briefing and agenda creation to speaker discovery, localisation and post-event analysis.
- Creating a flexible AI architecture, including Bring Your Own Model support and MCP connectivity, so enterprise customers can integrate BriefingSource with their wider AI ecosystems.
The BriefingSource product these days
BriefingSource has evolved into a comprehensive platform for planning, managing and analysing executive briefings and events, combining established workflow functionality with a growing suite of AI capabilities.
AI across the briefing lifecycle
Rather than limiting AI to a standalone assistant, BriefingSource applies it across different stages of planning, delivering and evaluating executive briefings.
Enterprise AI integration
BriefingSource's AI architecture is also designed to give enterprise clients greater control over how AI interacts with their data and existing technology ecosystem.
MCP Server
The first phase of BriefingSource's Model Context Protocol (MCP) server enables clients to connect AI assistants such as Claude directly to the platform.
Through the connection, authorised AI assistants can search and view briefings, agendas, attendees, evaluations and speakers, as well as create or update briefings, agendas, attendees and briefing requests.
This allows clients to interact with BriefingSource functionality and data through the AI tools they already use rather than requiring every interaction to begin inside the platform.
Bring Your Own Model
BriefingSource supports a Bring Your Own Model approach, allowing clients to connect their preferred AI model through a standard OpenAI-compatible endpoint.
This gives enterprise customers greater flexibility over their AI architecture and avoids tying the product to a single model provider.
GoodCore came in and stabilised the existing platform. They pretty much saved our product. After that, we moved all of our development resources over to their firm, and they pointed out a fair amount of problems that would affect the longevity of the product. After a year of working with them, we decided to have GoodCore rebuild the entire platform.
David Walford, CEO & Managing Member
EchoVision
The impact
- Successfully stabilised and upgraded BriefingSource, significantly improving reliability, scalability and overall product performance.
- Retained and impressed early enterprise clients while onboarding Fortune 100 companies including Zoom, Visa and LinkedIn.
- Achieved GDPR and SOC 2 Type II compliance, strengthening trust with enterprise customers.
- Evolved the platform with practical AI capabilities spanning briefing preparation, agenda creation, speaker discovery, communications and post-event analysis.
- Enabled enterprise customers to connect their own AI models and AI assistants to BriefingSource through BYOM and MCP, providing greater flexibility over how AI is adopted.
- Positioned EchoVision as a trusted market leader while giving the business a scalable product foundation that can continue adapting to changing enterprise requirements.
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