Hareem is an integral part of GoodCore Software’s marketing team, where she combines creativity and strategy to craft content that highlights the transformative power of bespoke software solutions. With a background in International Relations, she transitioned her passion for communication into a thriving career in content marketing, helping businesses articulate their value and connect with their audiences.
At GoodCore, Hareem focuses on creating insightful blogs, compelling case studies, and high-converting website content. Her efforts have significantly contributed to growing GoodCore’s online presence, increasing organic traffic by 30% and driving a 20% boost in marketing-qualified leads. Collaborating closely with the software development team, she transforms complex technical concepts into clear, relatable narratives that resonate with potential clients.
Hareem believes in thoughtful marketing that prioritizes education and transparency over hard-sell tactics. She sees her role as an opportunity to showcase how GoodCore’s bespoke software solutions can empower businesses to overcome challenges and achieve their goals. Her work is guided by the principle that great marketing is about building trust through authentic and value-driven communication.
Outside of work, Hareem is endlessly curious. She loves exploring new books, diving into thought-provoking podcasts, and discovering stories that inspire her personally and professionally. For Hareem, marketing at GoodCore is more than a job—it’s a way to connect with people and help businesses succeed through the power of custom software.