{"id":5715,"date":"2025-03-05T06:57:59","date_gmt":"2025-03-05T06:57:59","guid":{"rendered":"https:\/\/www.goodcore.co.uk\/blog\/?p=5715"},"modified":"2025-03-05T06:57:59","modified_gmt":"2025-03-05T06:57:59","slug":"the-essential-guide-to-software-as-a-service-saas-development","status":"publish","type":"post","link":"https:\/\/www.goodcore.co.uk\/blog\/the-essential-guide-to-software-as-a-service-saas-development\/","title":{"rendered":"The Essential Guide to Software as a Service (SaaS) Development"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">These days, software applications are everywhere. From mobile phones and tablets, to laptops and desktops; it\u2019s easier than ever to access and use software. But, why? It can in large part be attributed to SaaS &#8211; a software model that has exploded in popularity over the past decade. If you want to find out more about SaaS and how to <a href=\"https:\/\/www.goodcore.co.uk\/services\/saas-app-development\/\">develop a SaaS-based software<\/a> application of your own, read this guide now.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is SaaS? A definition<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">What exactly is SaaS? We appreciate that without a solid definition, it can seem a rather nebulous and vague term.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, here\u2019s one of the commonly agreed upon definitions of SaaS:\u00a0<\/span><\/p>\n<p><b>\u201cA cloud computing service model where the provider offers use of application software to a client and manages all needed physical and software resources\u201d<sup>1<\/sup><\/b><b>.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Another definition of software as a service has been agreed upon by the National Institute of Standards (NIST). This institute defines SaaS as:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2018The capability provided to the consumer is to use the provider\u2019s applications running on a cloud infrastructure. The applications are accessible from various client devices through either a thin client interface, such as a web browser (e.g. web-based email), or a program interface. The consumer does not manage or control the underlying cloud infrastructure including network, servers, operating systems, storage, or even individual application capabilities, with the possible exception of limited user-specific application configuration settings\u2019<sup>2<\/sup><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve read our <\/span><a href=\"https:\/\/www.goodcore.co.uk\/blog\/software-development-a-complete-guide\/\"><span style=\"font-weight: 400;\">guide to software development<\/span><\/a><span style=\"font-weight: 400;\"> then you\u2019ll know that application software is one of the two main types of software (the other being operating systems).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Application software can take myriad forms, but their underlying job is to perform specific tasks on behalf of a user. Prominent examples of application software include word processors (such as Microsoft Word) and graphic design software (e.g. Adobe Photoshop).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Traditionally, in order for an individual or business to use a piece of application software, they would first need to actually buy a physical piece of software. This would involve purchasing a physical CD-ROM disk or a set of 3.5-inch floppy disks (or if we look even further back 5.5-inch floppy disks or magnetic-tape data storage that took the form of cassettes or cartridges) from a computer shop.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having purchased the application software in physical form, the individual\/business would then need to install it locally on their own hardware (e.g. a desktop computer or laptop). As we\u2019ll see later in this article, this has a number of drawbacks which led to the widespread adoption of SaaS applications.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In contrast to this, <\/span><b>SaaS allows users to access an application over the Internet &#8211; without the need to purchase and install the application locally on their own hardware.\u00a0<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5725 size-full\" src=\"https:\/\/www.goodcore.co.uk\/blog\/wp-content\/uploads\/2025\/03\/Cloud-based-SaaS-vs-On-premise.jpg\" alt=\"Cloud based (SaaS) vs On-premise\" width=\"1500\" height=\"938\" srcset=\"https:\/\/www.goodcore.co.uk\/blog\/wp-content\/uploads\/2025\/03\/Cloud-based-SaaS-vs-On-premise.jpg 1500w, https:\/\/www.goodcore.co.uk\/blog\/wp-content\/uploads\/2025\/03\/Cloud-based-SaaS-vs-On-premise-300x188.jpg 300w, https:\/\/www.goodcore.co.uk\/blog\/wp-content\/uploads\/2025\/03\/Cloud-based-SaaS-vs-On-premise-1024x640.jpg 1024w, https:\/\/www.goodcore.co.uk\/blog\/wp-content\/uploads\/2025\/03\/Cloud-based-SaaS-vs-On-premise-150x94.jpg 150w, https:\/\/www.goodcore.co.uk\/blog\/wp-content\/uploads\/2025\/03\/Cloud-based-SaaS-vs-On-premise-768x480.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This is the crucial distinction between SaaS applications and older, physical forms of application software.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help you understand this further, and grasp the true meaning of SaaS, please consult the table below:\u00a0<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Feature<\/b><\/td>\n<td><b>Traditional Application Software<\/b><\/td>\n<td><b>SaaS Application Software<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Deployment<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Installed locally on your computer or server<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Accessed over the Internet via a browser<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Accessibility<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Limited to individual computers or a local network<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Accessible from anywhere (and any device) with an Internet connection<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Cost Model<\/b><\/td>\n<td><span style=\"font-weight: 400;\">One-time up front licencing fee<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Subscription-based (can be monthly or yearly)<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Maintenance &amp; Updates<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Have to be handled by each individual user (or in-house IT team)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Handled by the SaaS software provider<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Scalability<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Can require the purchase of additional licences, hardware and time spent installing the new software<\/span><\/td>\n<td><span style=\"font-weight: 400;\">SaaS apps can be easily scaled<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Customisation<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Traditional application software can be highly customisable to individual\/business preferences<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Customisation may be more limited depending on the SaaS software provider<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Data Storage<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Traditional software apps typically require data to be stored locally on the user\u2019s hardware<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Data is stored on the app provider\u2019s cloud servers<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Security<\/b><\/td>\n<td><span style=\"font-weight: 400;\">User is responsible for downloading and installing security updates\/patches<\/span><\/td>\n<td><span style=\"font-weight: 400;\">SaaS app provider is responsible for security<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>IT Resources<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Can require significant IT resources for installation, updates etc<\/span><\/td>\n<td><span style=\"font-weight: 400;\">SaaS software often requires minimal IT resources<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Internet Dependency<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Can function offline<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Requires as stable Internet connection (but, certain SaaS apps now have offline functionality)<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Ownership<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Once a licence fee has been paid, the user can own the software in perpetuity<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Users typically subscribe to SaaS apps rather than owning them. The provider retains ownership<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Today, SaaS is now arguably the dominant form of software with Fortune Business Insights suggesting that the SaaS market was \u2018valued at USD 266.23 billion in 2024. The market is projected to grow from USD 315.68 billion in 2025 to USD 1,131.52 billion by 2032, exhibiting a CAGR (Compound Annual Growth Rate) of 20.0% during the forecast period\u2019<sup>3<\/sup><\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, SaaS is <\/span><b>big business. <\/b><span style=\"font-weight: 400;\">If you\u2019re thinking of developing a software application for your own business (or to retail to other businesses or individuals) then you should consider offering it in the form of software as a service (SaaS).\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The other names for SaaS<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Although this isn\u2019t a particularly common phenomenon, you may see SaaS referred to under different names.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of these alternative names for software as a service (SaaS) include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Web-based software.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On-demand software.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hosted software.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cloud-based software.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In general, though, you\u2019ll find that the most commonly used nomenclature for this type of software is SaaS.<\/span><\/p>\n<div style=\"text-align: center;\">\n<div class=\"cta-section\">\n<h3 class=\"cta-heading\">Looking to develop a SaaS app?<\/h3>\n<p class=\"cta-text\"><span style=\"font-weight: 400;\">From MVP to a full-fledged cloud-based product, we help you build, scale, and optimise your SaaS solution for success.<\/span><br \/>\n<a class=\"cta-btn\" href=\"https:\/\/www.goodcore.co.uk\/services\/saas-app-development\/\" target=\"_blank\" rel=\"noopener\">Learn more<\/a><\/p>\n<\/div>\n<\/div>\n<h2 style=\"text-align: left;\"><\/h2>\n<h2><span style=\"font-weight: 400;\">A brief history of SaaS development<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Where did SaaS come from? And, what technology breakthrough occurred that allowed SaaS to become the dominant form of software distribution and usage?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To answer these questions (and more), it\u2019s time for us to don our history hats and look back into the past.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a story which has its roots in the 1960s and which is inextricably linked to the rise of cloud computing.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1960s &#8211; 1970s<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The 1960s to 1970s was a period in which mainframe computing dominated. Businesses and institutions would house large centralised mainframe computers that would act as the \u2018central hub\u2019 for data processing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think of it as being like a single powerful computer that everyone in a business would share.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If an individual had a computing task that they needed to complete, they would use a terminal to access an application on the mainframe computer. This was known as Remote Job Entry (RJE) and allowed individuals to submit tasks remotely via a terminal (as opposed to having to be physically present at the mainframe computer to input data).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This allowed individuals spread across multiple locations to harness the computing power of a company\u2019s mainframe computer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies like IBM were integral to the rise of mainframe computing and the introduction of time-sharing systems that allowed multiple users to access computing resources concurrently.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On a more theoretical basis, mainframe computers (as well as today\u2019s cloud computing solutions) can trace their intellectual roots back to the psychologist J.C.R. Licklider &#8211; who envisioned a global computer network that would facilitate the sharing of ideas and knowledge regardless of peoples\u2019 individual location. He called this vision the \u2018Intergalactic Computer Network\u2019 and outlined it in a ground-breaking 1960 paper, <\/span><i><span style=\"font-weight: 400;\">Man-Computer Symbiosis<sup>4<\/sup><\/span><\/i><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Mainframe computers are still in use by many businesses today. Consider bank clerks. When you go into a bank branch (which are admittedly few and far between these days), the clerk will use a terminal to process transactions, manage accounts and handle customer enquiries via the bank\u2019s mainframe computer. The actual computing is being done (potentially hundreds of) miles away.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This was arguably a nascent form of cloud computing (albeit wired rather than via the cloud). Why? Because it shared many of the same characteristics as today\u2019s cloud computing solutions:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Providing remote access to centralised computing resources.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shared access &#8211; with multiple individuals or offices able to share a single, central computing resource.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Service-focused. Although not as advanced as today\u2019s cloud services, remote-job-entry computing allowed users to submit processing jobs without having to worry about the underlying infrastructure that made that processing possible.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">1980s<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As the cost of computers began to fall through the 1980s &#8211; and as personal computers became more accessible and ubiquitous &#8211; many organisations decided to create their own version of RJE and <\/span><span style=\"font-weight: 400;\">time-sharing<\/span><span style=\"font-weight: 400;\"> by creating local area networks (LAN).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, in this instance (and in contrast to today\u2019s SaaS and cloud computing solutions), it was the organisation that was responsible for maintaining the underlying infrastructure and network.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1990s<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If cloud computing (and by extension SaaS) has its roots in the mid-twentieth century, it&#8217;s the 1990s when the field really began to show its true potential.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The early 1990s first saw the emergence of the forerunner of the SaaS model &#8211; the application service provider (ASP). Whilst sharing many similarities with the SaaS model (e.g. providing users with remote access to software applications), the ASP model had some fundamental challenges.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most notably, ASP applications could be tricky to integrate with existing in-house systems. Further, many ASP applications required the installation of dedicated instances of the software &#8211; thus negating many of the potential benefits of a remote-access model. Finally, ASP applications could take considerable time to fully implement &#8211; again, negating many of the potential benefits of remote-access software.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the limitations of the ASP model becoming painfully clear within the first few years of the 1990s the search was on for a model that could deliver much greater efficiencies. As it turns out, that model was SaaS, where a single instance of the application could serve multiple users thanks to its multi-tenant architecture.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A handful of companies in particular would pioneer this new SaaS model\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1993 saw the founding of Concur; one of the first tech firms to offer cloud-based application solutions (Concur\u2019s speciality was in providing cloud-based expense management systems).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whilst it\u2019s not possible to point to Concur as being <\/span><i><span style=\"font-weight: 400;\">definitively <\/span><\/i><span style=\"font-weight: 400;\">the first SaaS providers, it must surely rank amongst the earliest of SaaS companies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During this early-to-mid 1990s period, a slew of other companies were emerging that were offering SaaS style products via cloud computing infrastructure. One of the most notable was \u2018General Magic\u2019.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to pioneering many technologies that we now take for granted (e.g. touchscreen interfaces, mobile communication, and e-commerce tech), General Magic is perhaps best remembered for its creation of the Telescript programming language. Telescript was designed to allow software agents to travel across networks and perform tasks &#8211; paving the way for distributed computing and application services that reside in \u2018the cloud\u2019.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, General Magic was arguably the first company to use the phrase \u2018cloud\u2019 when it described its \u2018Telescript cloud\u2019 which was a cluster of servers that would facilitate the work of the Telescript \u2018agents\u2019. Indeed, early documentation referred to this type of set up as \u2018running in the cloud\u2019<sup>5<\/sup><\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, General Magic very much anticipated the future of cloud computing. Marc Porat (one of the founders of General Magic) saw that \u2018the future of computing lay not in desktop personal computers, but much smaller portable devices combining computing power, communications systems, and data located on network-accessible servers\u2019<sup>6<\/sup><\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">General Magic, then, can be considered the company that kickstarted the cloud computing (and by extension SaaS) revolution.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What came next?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whilst Amazon (which would go on to become a cloud computing giant) was founded in 1994, it was 1999 when the next big cloud computing and SaaS development arrived &#8211; the founding of Salesforce.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Salesforce unveiled itself to the world, it was quickly recognised as being one of the first examples of a SaaS application &#8211; with it providing its web-based CRM solution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, Salesforce remains one of the world\u2019s largest providers of enterprise-level SaaS applications. These include; Service Cloud, Marketing Cloud, and Commerce Cloud.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2000s<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If there was a time period when cloud computing and SaaS really became an established force in the tech world, it was the 2000s.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It was this decade when the foundations were laid for today\u2019s cloud computing ecosystem. It was also the decade when many of the leading cloud computing providers were established and many of the most widely adopted SaaS applications were launched.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below, we\u2019ve highlighted the key developments that occurred in the 2000s regarding cloud computing and SaaS:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>2002:<\/b><span style=\"font-weight: 400;\"> Amazon Web Services (AWS) was established. Today, AWS holds the honour of being the world\u2019s biggest cloud computing provider by market share. Amazon would go on to launch its S3 (Simple Storage Service) and EC2 (Elastic Compute Cloud) services in 2006.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>2004:<\/b><span style=\"font-weight: 400;\"> Gmail, which became one of the most widely adopted SaaS products of all time, was launched (at the time of writing, Gmail has approximately 1.2 billion users worldwide).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>2008:<\/b><span style=\"font-weight: 400;\"> Google Cloud Platform is launched as a direct competitor to Amazon Web Services. The platform initially began as the \u2018Google App Engine\u2019, a platform-as-a-service (PaaS) offering.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>2008:<\/b><span style=\"font-weight: 400;\"> NASA (yes, NASA!) creates the first open-source software for deploying private and hybrid clouds. The project would go on to be named OpenStack and was launched to the general public in 2010.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">2010s<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The 2010s would go on to see the cloud computing market and the rise of SaaS solutions accelerate. In particular, we saw some important standardisations and definitional terms being agreed upon, with the NIST defining the five core characteristics of cloud computing and the three core cloud service models.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>2010: <\/b><span style=\"font-weight: 400;\">Microsoft joined the cloud computing party with the launch of Microsoft Azure.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>2011:<\/b><span style=\"font-weight: 400;\"> the IBM SmartCloud framework was introduced in 2011. Its biggest impact was in its contribution to the development of enterprise cloud strategies.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>2011:<\/b><span style=\"font-weight: 400;\"> this year also saw the National Institute of Standards and Technology (NIST) define the five essential characteristics of cloud computing (these being; on-demand self-service, broad network access, resource pooling, rapid elasticity, and measured service). This resulted in the NIST defining three core cloud service models; <\/span><b>Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS), <\/b><span style=\"font-weight: 400;\">and <\/span><b>Software-as-a-Service (SaaS).<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>2021<\/b><span style=\"font-weight: 400;\">: Oracle launches its own cloud computing services under the name Oracle Cloud. <\/span><b>\u00a0<\/b><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">2020s<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The 2020s (so far) have been a decade of consolidation for cloud computing, as SaaS becomes the dominant form of application software delivery.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Significant developments during this period include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>2023: <\/b><span style=\"font-weight: 400;\">the International Organisation for Standardisation (ISO) defined a broader range of cloud service models (beyond those originally defined by the NIST). These models include; Network as a Service (NaaS), Communications as a Service (CaaS), Computer as a Service (CaaS), and Data Storage as a Service (DSaaS). The ISO concretised the term \u2018multi-cloud\u2019 which refers to instances where companies use services from multiple cloud providers simultaneously.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>2024:<\/b><span style=\"font-weight: 400;\"> this year saw a huge ramp up in spend on cloud computing and SaaS applications primarily driven by the emergence of generative AI.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Looking ahead, the major tech players are planning huge volumes of capital expenditure in order to build out more cloud computing infrastructure (e.g. hyperscale data centres).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To provide some context, consider that Alphabet (Google\u2019s parent company) is planning to spend $75 billion on capital expenditures this year. Other tech majors are planning similar expenditure with Microsoft expecting to spend $80 billion and Meta Platforms projected to spend $65 billion<sup>7<\/sup><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, SaaS solutions are more comprehensive than ever and are a far cry from the siloed solutions of old <\/span><span style=\"font-weight: 400;\">where<\/span><span style=\"font-weight: 400;\"> only a single part of a business would use a SaaS solution. Now, it\u2019s possible to access SaaS applications that are multifunctional and that utilise embedded technologies such as AI, machine learning, the blockchain, augmented reality and &#8211; perhaps most importantly &#8211; offer value across multiple departments within a business\/organisation.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Examples of SaaS applications<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5727 size-full\" src=\"https:\/\/www.goodcore.co.uk\/blog\/wp-content\/uploads\/2025\/03\/Popular-examples-of-SaaS-applications.jpg\" alt=\"Popular examples of SaaS applications\" width=\"1500\" height=\"888\" srcset=\"https:\/\/www.goodcore.co.uk\/blog\/wp-content\/uploads\/2025\/03\/Popular-examples-of-SaaS-applications.jpg 1500w, https:\/\/www.goodcore.co.uk\/blog\/wp-content\/uploads\/2025\/03\/Popular-examples-of-SaaS-applications-300x178.jpg 300w, https:\/\/www.goodcore.co.uk\/blog\/wp-content\/uploads\/2025\/03\/Popular-examples-of-SaaS-applications-1024x606.jpg 1024w, https:\/\/www.goodcore.co.uk\/blog\/wp-content\/uploads\/2025\/03\/Popular-examples-of-SaaS-applications-150x89.jpg 150w, https:\/\/www.goodcore.co.uk\/blog\/wp-content\/uploads\/2025\/03\/Popular-examples-of-SaaS-applications-768x455.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Perhaps the best way to understand how widespread the SaaS software model has become is to look at some real-world examples. Thus, below you\u2019ll find some of the most high-profile SaaS applications grouped according to their functionality.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Communication<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The world of communication apps is awash with examples of SaaS. Prominent examples include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Slack.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zoom.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Microsoft Teams.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Office productivity<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Gone are the days when you would have to purchase a physical copy of Microsoft Office in order to equip your computer with productivity tools. Today, office apps are dominated by the SaaS model. Prominent examples include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Workspace.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Microsoft 365.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Notion.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Design<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the first software realms to embrace the SaaS model was design and animation. Today, major SaaS-based creativity apps include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adobe Creative Cloud.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Figma.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Canva.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Entertainment<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Even your favourite entertainment apps are now likely to be based on the SaaS application model. SaaS-based entertainment apps include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spotify.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Substack.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Netflix.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">E-commerce<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As you\u2019d expect, the world of e-commerce is awash with SaaS-based applications. Amongst the leading examples are:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shopify.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">BigCommerce.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wix eCommerce.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Project management<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Even the world of project management hasn\u2019t escaped SaaS. Amongst the top project management apps that are based on a SaaS model are:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trello.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Basecamp.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asana.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jira.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Marketing automation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The marketing automation space has been quick to embrace the SaaS model for deploying applications. Leading examples of marketing automation SaaS apps include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Klaviyo.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mailchimp.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HubSpot<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ActiveCampaign.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">See how widespread SaaS has become? Even if you\u2019re not a developer or hardcore computing enthusiast you almost certainly use a SaaS application at least a few times each day.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How do SaaS applications work?<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5728 size-full\" src=\"https:\/\/www.goodcore.co.uk\/blog\/wp-content\/uploads\/2025\/03\/Servers-Databases-Code.jpg\" alt=\"SaaS applications working\" width=\"1500\" height=\"842\" srcset=\"https:\/\/www.goodcore.co.uk\/blog\/wp-content\/uploads\/2025\/03\/Servers-Databases-Code.jpg 1500w, https:\/\/www.goodcore.co.uk\/blog\/wp-content\/uploads\/2025\/03\/Servers-Databases-Code-300x168.jpg 300w, https:\/\/www.goodcore.co.uk\/blog\/wp-content\/uploads\/2025\/03\/Servers-Databases-Code-1024x575.jpg 1024w, https:\/\/www.goodcore.co.uk\/blog\/wp-content\/uploads\/2025\/03\/Servers-Databases-Code-150x84.jpg 150w, https:\/\/www.goodcore.co.uk\/blog\/wp-content\/uploads\/2025\/03\/Servers-Databases-Code-768x431.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As we\u2019ve seen, SaaS applications have a long and storied history &#8211; a history which perhaps explains why SaaS is now the dominant form of software deployment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, how exactly does software as a service work? What would it look like if you were to develop your own SaaS solution? Let\u2019s investigate\u2026<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Cloud hosting<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As cloud computing and SaaS solutions are inextricably linked, we\u2019ll start with the place where the application software is hosted &#8211; the cloud.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What is the cloud exactly?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The cloud in this instance refers to a set of servers located in a data centre. These servers are used to host the SaaS application software.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending on the application in question, the owner of the app will either own and manage these cloud servers themselves, or they will use a hosting provider (e.g. AWS, Microsoft Azure, Google Cloud Platform).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending on how many users the SaaS application has, more or <\/span><span style=\"font-weight: 400;\">fewer<\/span><span style=\"font-weight: 400;\"> servers will be required; it\u2019s for this reason that it\u2019s typically more <\/span><span style=\"font-weight: 400;\">cost-effective<\/span><span style=\"font-weight: 400;\"> for the owner of a SaaS solution to <\/span><a href=\"https:\/\/www.goodcore.co.uk\/services\/cloud-application-development-services\/\"><span style=\"font-weight: 400;\">choose a hosting provider<\/span><\/a><span style=\"font-weight: 400;\"> (as opposed to having to buy and manage cloud server infrastructure in-house).<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Marketing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This may sound like a rather intangible point (after all, marketing is a service rather than infrastructure), but once a SaaS application has been developed and deployed on cloud servers, potential users need to learn of its existence.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why it\u2019s critical to ensure your new SaaS application is effectively marketed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need your application to be discoverable via the Internet. That\u2019s why many SaaS owners decide to invest in digital marketing services such as PPC advertising, search engine optimisation (SEO), affiliate marketing, content marketing, and social media advertising.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more potential users you can access, the quicker the revenue will start rolling in.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Internet access<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once your SaaS software application has been developed, deployed and marketed, your potential users will be able to access it via the Internet.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s this point which is the fundamental one when it comes to SaaS.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike traditional application software, all a potential customer needs to access your app is a device that\u2019s capable of connecting to the Internet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you can imagine, this significantly increases the total market to which you can promote your app. Users don\u2019t need to worry about hardware specifications (e.g. whether their device is capable of running the app), how to install the software, or update it. This is all taken care of by the owner of the SaaS app on their behalf.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To summarise this point; there are far fewer barriers to entry for SaaS apps than traditional types of software application. An Internet connection is all that\u2019s really needed.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Subscription model<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Of course, unless you\u2019re some sort of generous philanthropist (or you\u2019re willing to adopt some sort of \u2018freemium\u2019 model), you\u2019re going to want to establish a subscription model for your app.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The exact subscription model you choose will depend on myriad factors, from the actual value proposition of your app, what similar competitors are charging and how your app is perceived by potential customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Common examples of SaaS pricing models are as follows:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tiered pricing<\/b><span style=\"font-weight: 400;\"> &#8211; this offers users different features at different price points. This can incorporate the \u2018freemium\u2019 model, where a user can use a limited set of the app\u2019s features for free, but if they want to use more advanced features they need to pay for a subscription (or a higher level of subscription). A great example of this pricing strategy is Canva, which offers free features and additional features that require a paid subscription.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Usage-based pricing<\/b><span style=\"font-weight: 400;\"> &#8211; as the name suggests, this pricing model involves charging the user based on usage of the app. Examples include Shopify, where the subscription price increases or decreases depending on the amount of revenue pushed through the store. Another example is ahrefs which charges based on the features that are used and how often.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Per-user pricing <\/b><span style=\"font-weight: 400;\">&#8211; if you\u2019re offering a SaaS application that is likely to be used by teams of people (e.g. marketing departments within large businesses), then you may want to consider offering per-user pricing. This allows the users to effectively \u2018pay per seat\u2019 and scale up and down their subscriptions as required.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Flat-rate pricing<\/b><span style=\"font-weight: 400;\"> &#8211; this is a simple subscription model to administer as you\u2019re just offering one single price for access to the app\u2019s entire suite of features.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In addition to choosing an appropriate subscription model, the owners of SaaS apps must also consider customer acquisition costs, customer lifetime value (e.g. retention) and overall churn rate. All these factors can have a significant impact upon your app\u2019s cashflow and revenue.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tenancy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most important considerations when developing a SaaS application is the tenancy architecture that will be used.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wondering what type of tenancy architecture will be best suited for your app? You\u2019ll likely find that the best solution is a multi-tenant architecture.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a type of software architecture in which a single instance of your application software will run on a server and serve multiple tenants (tenants being the users of your SaaS app). This is a cost-effective and efficient solution as it means you can have multiple customers (or tenants) using your SaaS app, but you require only a single common server infrastructure<\/span> <span style=\"font-weight: 400;\">and platform.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(It\u2019s important to note that whilst multiple customers will be using your app running off a single infrastructure, their data remains segregated and private).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This sits in contrast to single-tenant architecture where each customer has their own instance of the software, <\/span><i><span style=\"font-weight: 400;\">and <\/span><\/i><span style=\"font-weight: 400;\">each instance operates on a discrete server. This &#8211; as you\u2019ve probably already guessed &#8211; is not particularly scalable and is the reason why it hasn\u2019t been widely adopted for SaaS applications.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">A note on SaaS application and control planes<\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5729 size-full\" src=\"https:\/\/www.goodcore.co.uk\/blog\/wp-content\/uploads\/2025\/03\/Application-plane.jpg\" alt=\"Application plane\" width=\"1500\" height=\"938\" srcset=\"https:\/\/www.goodcore.co.uk\/blog\/wp-content\/uploads\/2025\/03\/Application-plane.jpg 1500w, https:\/\/www.goodcore.co.uk\/blog\/wp-content\/uploads\/2025\/03\/Application-plane-300x188.jpg 300w, https:\/\/www.goodcore.co.uk\/blog\/wp-content\/uploads\/2025\/03\/Application-plane-1024x640.jpg 1024w, https:\/\/www.goodcore.co.uk\/blog\/wp-content\/uploads\/2025\/03\/Application-plane-150x94.jpg 150w, https:\/\/www.goodcore.co.uk\/blog\/wp-content\/uploads\/2025\/03\/Application-plane-768x480.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Aside from the tenant architecture, it\u2019s also important to give some thought to your SaaS app\u2019s application and control planes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your typical SaaS application will have a control plane that effectively does the \u2018admin\u2019 type tasks. These can include; tenant onboarding, billing, and metrics. The control plane is also the level at which the SaaS owner (or admin) can configure, manage, and operate the app.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The control plane is also usually the level at which tiering is configured. By this we mean the ability for the app to restrict certain features only to users that have paid for them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The application plane is the level at which tenants interact (the bit they see and use). In other words, the application plane is where the core functionality of the application is executed.\u00a0<\/span><\/p>\n<p><b><i>Note: the way in which each plane is configured (and the degree to which each plane is separated) can vary enormously from SaaS app to SaaS app.\u00a0<\/i><\/b><\/p>\n<h3><span style=\"font-weight: 400;\">Management<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Just like any other piece of software, SaaS apps require ongoing management and maintenance &#8211; be this to repair bugs or to implement new features.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, this is an important part of running your own SaaS application.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Common tasks that should form part of your ongoing SaaS management include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Routine maintenance<\/b><span style=\"font-weight: 400;\"> &#8211; regular health checks should be carried out to ensure your SaaS application maintains maximal uptime and does not contain bugs etc that may impair the user experience. Other routine maintenance tasks should include data backups, the deployment of software updates and patches, and server maintenance.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quality assurance<\/b><span style=\"font-weight: 400;\"> &#8211; any changes that are made to your SaaS app should be subjected to a thorough <\/span><a href=\"https:\/\/www.goodcore.co.uk\/services\/qa-testing\/\"><span style=\"font-weight: 400;\">QA process<\/span><\/a><span style=\"font-weight: 400;\">. This ensures your application offers an optimal experience to the end user.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Analysis of analytics<\/b><span style=\"font-weight: 400;\"> &#8211; you should factor in regular reviews of your app\u2019s analytics. This can help identify issues that may be impacting user retention as well as identify areas where you can potentially add new features.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Feature development<\/b><span style=\"font-weight: 400;\"> &#8211; following from the point above, you should factor in ongoing feature development to your SaaS app. Your competitors won\u2019t be standing still and are likely to be introducing new features on an ongoing basis &#8211; so you should be, too!<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>User experience<\/b><span style=\"font-weight: 400;\"> &#8211; also connected to the above two points, user experience (UX) testing should be an ongoing workstream for your SaaS app. You should always be looking for ways to make your app more enjoyable to use<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Security testing<\/b><span style=\"font-weight: 400;\"> &#8211; given the consequences of data breaches (including <\/span><span style=\"font-weight: 400;\">sizeable<\/span><span style=\"font-weight: 400;\"> fines and legal sanctions), it\u2019s imperative that you undertake regular security checks and upgrades to keep your SaaS app secure.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer support <\/b><span style=\"font-weight: 400;\">&#8211; the ongoing management of your app should include the provision of customer support. This can make a huge difference in terms of customer retention. If you\u2019re going to be managing a high-value SaaS app for enterprise customers, then it may be expedient to employ success managers and account managers who can provide tailored support to your biggest customers.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As you can see, the ongoing maintenance of a SaaS application can be a considerable amount of work &#8211; which is why you should consider working with a development vendor that can provide you with <\/span><a href=\"https:\/\/www.goodcore.co.uk\/services\/application-maintenance-and-support\/\"><span style=\"font-weight: 400;\">application support and maintenance services<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What are the different types of cloud computing models?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You may recall that earlier in this article we referenced the fact that industry and standards bodies such as the NIST and ISO have defined a number of distinct types of cloud computing models.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below, we\u2019ve dived into the details of each one.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Infrastructure as a service (IaaS)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Infrastructure as a service (IaaS) is cloud computing at its most basic. IaaS allows individuals or businesses to rent the essential computing infrastructure they need to run their IT operations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your typical IaaS service will offer; virtual servers (offering computing power and memory), storage (for the storage of business-critical data), and networking components (e.g. virtual networks, routers etc).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">IaaS has several advantages for users. For example, with the ability to rent your IT infrastructure, you have fewer capital expenditures. Likewise, you can easily scale up or down your infrastructure requirements without having to buy or sell hardware.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Platform as a service (PaaS)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Considered to be the next \u2018step up\u2019 from IaaS, platform as a service (PaaS) is a form of cloud computing where the user is not only able to rent the computing infrastructure (servers, storages and network components), but also the platform e.g. the operating system and middleware.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PaaS is particularly beneficial for the developers of applications. With the infrastructure and operating system taken care of by a third-party provider, the developers are free to focus on their application development.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you were to think of this in culinary terms, PaaS provides you with all the ingredients you need to build an app, so you can focus on the important task of <\/span><i><span style=\"font-weight: 400;\">actually <\/span><\/i><span style=\"font-weight: 400;\">developing it!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Software as a service (SaaS)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As we saw at the outset of this article, software as a service is effectively the \u2018pinnacle\u2019 of cloud computing in that it takes care of everything on behalf of the user. It provides a finished, ready-to-use app which is underpinned by a solid infrastructure (you can also see why IaaS and SaaS are inextricably linked).\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5730 size-full\" src=\"https:\/\/www.goodcore.co.uk\/blog\/wp-content\/uploads\/2025\/03\/IaaS-vs-PaaS-vs-SaaS-examples.jpg\" alt=\"IaaS vs PaaS vs SaaS examples\" width=\"1500\" height=\"797\" srcset=\"https:\/\/www.goodcore.co.uk\/blog\/wp-content\/uploads\/2025\/03\/IaaS-vs-PaaS-vs-SaaS-examples.jpg 1500w, https:\/\/www.goodcore.co.uk\/blog\/wp-content\/uploads\/2025\/03\/IaaS-vs-PaaS-vs-SaaS-examples-300x159.jpg 300w, https:\/\/www.goodcore.co.uk\/blog\/wp-content\/uploads\/2025\/03\/IaaS-vs-PaaS-vs-SaaS-examples-1024x544.jpg 1024w, https:\/\/www.goodcore.co.uk\/blog\/wp-content\/uploads\/2025\/03\/IaaS-vs-PaaS-vs-SaaS-examples-150x80.jpg 150w, https:\/\/www.goodcore.co.uk\/blog\/wp-content\/uploads\/2025\/03\/IaaS-vs-PaaS-vs-SaaS-examples-768x408.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">What are the key characteristics and features of SaaS?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now, it\u2019s time to examine those characteristics and features that help SaaS stand out from all those other forms of software.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Accessibility<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If there\u2019s one feature that endears SaaS to developers, owners and users alike it\u2019s how accessible it is.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Given that SaaS applications simply need an Internet connection for access, there\u2019s practically zero barriers to entry. So long as a potential user has a device that\u2019s capable of connecting to the Internet (such as a laptop, tablet, smartphone, or desktop computer) then they can sign up and start using your software as a service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re thinking of launching a new piece of software, there\u2019s no better way of accessing the widest possible market of users than with SaaS.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider that the UK has a very high rate of Internet penetration. According to the latest data sources, upwards of 97.8% of the population has Internet access<sup>8<\/sup><\/span><span style=\"font-weight: 400;\"> &#8211; they could all be potential customers of your app\u2026<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Customisation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Increasingly, SaaS applications can be customised to be integrated with other applications. This can result in big gains in productivity &#8211; as well as making each individual app more useful.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider some practical examples; Shopify the SaaS e-commerce platform can easily integrate with QuickBooks, a type of SaaS accounting software. Likewise, Hubspot, a marketing automation SaaS application can integrate with Salesforce, a customer relationship management SaaS application.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This level of customisation and integration is only increasing over time, creating an <\/span><span style=\"font-weight: 400;\">ecosystem of highly<\/span><span style=\"font-weight: 400;\"> useful SaaS apps.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Collaboration<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SaaS applications are typified by a tendency to promote collaboration. Not only can SaaS apps be accessed across multiple devices, but they typically make it easy for teams to work together on projects.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To provide tangible examples, consider Trello, Jira, or Basecamp &#8211; SaaS project management applications that allow large numbers of users to collaborate simultaneously.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Scalable<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another defining feature of SaaS applications is their scalability. Need more members of your team to use a SaaS app? Then all you need to do is purchase more subscriptions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Need to reduce the number of people with access to an app? Then you can just cancel the requisite number of subscriptions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This particular characteristic of SaaS stands in stark contrast to traditional forms of software application. For example, if you were running an office two decades ago, you\u2019d have had to purchase software licences for the number of staff that needed them. If you then subsequently had to let some <\/span><span style=\"font-weight: 400;\">staff members<\/span><span style=\"font-weight: 400;\"> go, you\u2019d still be stuck with the same number of licences &#8211; in short, a waste of money.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Flexible payments<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In the world of traditional software applications you\u2019d have to stump up a considerable amount of money in one go (this could be multiple hundreds of pounds in many cases).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SaaS solutions are far more financially accessible for your (potential) customers. This is especially true if you offer a variety of different subscription options (e.g. monthly and yearly options).<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Security<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Due to their centralised nature, SaaS solutions are more secure than traditional forms of software.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the owner of the software, you can roll out security patches and updates safe in the knowledge that every aspect of the solution will receive those updates and become more secure.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same can\u2019t be said for traditional applications where the onus is typically on the user to download and install security updates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best SaaS solutions will typically incorporate the following security best practices:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A multi-layered security protocol such as multifactor authentication.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strict access controls with a zero-trust approach. Data will be encrypted both in transit and at rest.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Will adhere to data governance policies in the territories in which the app is available.<\/span><\/li>\n<\/ul>\n<div style=\"text-align: center;\">\n<div class=\"cta-section\">\n<h3 class=\"cta-heading\">Build a scalable, high-performing SaaS product<\/h3>\n<p class=\"cta-text\"><span style=\"font-weight: 400;\">Take your SaaS idea from concept to reality with our expert development services. Let\u2019s create a solution that grows with your business.<\/span><br \/>\n<a class=\"cta-btn\" href=\"https:\/\/www.goodcore.co.uk\/services\/saas-app-development\/\" target=\"_blank\" rel=\"noopener\">Explore SaaS development<\/a><\/p>\n<\/div>\n<\/div>\n<h2><span style=\"font-weight: 400;\">What are the benefits of software as a service (SaaS) for owners?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you haven\u2019t gathered so far, here at GoodCore, we\u2019re enormous fans of SaaS solutions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only do the key characteristics (as described above) of SaaS make it an enormously appealing proposition to customers, it also has myriad benefits for the actual owners of the SaaS app.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perhaps you\u2019re thinking of launching a new piece of software or application. Should you choose SaaS as the model? Our answer is yes; here\u2019s why\u2026<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Cheaper hosting<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Offering your software on a SaaS model offers significant cost reductions compared to launching a piece of software in more traditional ways.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Offering your software on a SaaS basis means you can outsource the hosting of that software to a cloud provider such as AWS, Microsoft Azure, or Google Cloud Platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sure, you\u2019ll still incur monthly hosting fees, but these will almost always be significantly cheaper than having to purchase and maintain that hosting structure yourself.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Cheap development costs<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As a general rule, SaaS applications tend to be cheaper to develop compared to more traditional types of software.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Firstly, this is because you don\u2019t have to develop multiple versions of your application to accommodate different operating systems or hardware configurations (e.g. certain CPU architectures). You just need to develop an application that can run on the most commonly used browsers (which tend to utilise similar browser source codes anyway e.g. Chromium which is used by Google Chrome, Microsoft Edge, Brave, Opera, and Samsung Internet).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Secondly, SaaS applications tend to be cheaper to develop as they don\u2019t require devs to spend time creating local installation packages as is the case for traditional desktop applications.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thirdly, SaaS applications can be very cost-effective to develop as they can utilise fast development methodologies such as Agile. They can also make use of virtualisation (e.g. the use of virtual development and test environments) eliminating the need for <\/span><span style=\"font-weight: 400;\">time-consuming<\/span><span style=\"font-weight: 400;\"> hardware and software <\/span><span style=\"font-weight: 400;\">set-ups<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, developing SaaS apps can be particularly <\/span><span style=\"font-weight: 400;\">cost-effective<\/span><span style=\"font-weight: 400;\"> if you choose to <\/span><a href=\"https:\/\/www.goodcore.co.uk\/blog\/software-development-outsourcing-guide\/\"><span style=\"font-weight: 400;\">outsource your development<\/span><\/a><span style=\"font-weight: 400;\"> to a dedicated development vendor.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Cheaper distribution costs<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Distributing your new SaaS application is as simple as letting people know about it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Compare this to traditional software distribution that would typically involve shipping a physical product to retail locations<\/span><span style=\"font-weight: 400;\">, and<\/span><span style=\"font-weight: 400;\"> you can see how this aspect of SaaS can significantly reduce your overheads (as well as the amount of capital you need to launch your product).\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Data insights<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another significant benefit for the owners of SaaS solutions is access to deep and rich volumes of data.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By setting up an analytics dashboard for your SaaS application you can derive insights that can help you to retain existing customers, acquire new ones and generally grab market share from competitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not all forms of software allow you to do this, so this is yet another area where SaaS edges ahead of other software models.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Quicker time to market<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We\u2019d argue that this is the biggest benefit of the SaaS software model. Thanks to its fast development cycle, and the ease of marketing, deployment and distribution, SaaS solutions offer you the quickest possible way to get your solution to market.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And, you\u2019ve guessed it, a quicker time to market means the sooner revenues start rolling in.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What are the disadvantages of software as a service (SaaS)?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019ve read this far then you\u2019ll know we\u2019ve been singing the praises of the SaaS model. But, in the spirit of transparency, we do want to let you know about some of the inherent drawbacks that can be associated with SaaS.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Lack of control over infrastructure<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are myriad benefits to choosing a SaaS model and having a third-party take care of the underlying infrastructure on your behalf.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if you don\u2019t choose a reliable hosting and infrastructure provider, you could find yourself (and your app) vulnerable to unexpected downtime. This is one of the only drawbacks of not managing your own hardware and infrastructure.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, we\u2019d argue that the prospect of downtime isn\u2019t something to be overly concerned about. Major cloud computing providers like Microsoft Azure guarantee uptime rates of over 99%<sup>9<\/sup><\/span><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Vendor lock in<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another commonly raised concern regarding the SaaS application model is \u2018vendor lock in\u2019.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a scenario in which it becomes impossible to move your application away from its existing underlying infrastructure to another provider (e.g. moving your hosting from AWS to Google Cloud Platform, for example).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Again, though, the reality is that this is not as big an issue as people make out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, <\/span><a href=\"https:\/\/www.goodcore.co.uk\/services\/cloud-migration-services\/\"><span style=\"font-weight: 400;\">switching cloud providers<\/span><\/a><span style=\"font-weight: 400;\"> can be challenging &#8211; it requires careful planning for one thing &#8211; but the majority of cloud providers provide migration support and tools to make the transition easier.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Security challenges<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Many SaaS applications will be dealing with users\u2019 private data; whether it\u2019s business-critical documents, personal data, or financial records, it\u2019s imperative that your app adheres to the relevant data protection legislation. Depending on the territories in which you are offering your app, you may need to adhere to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">General Data Protection Regulation (GDPR).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">California Consumer Privacy Act (CCPA).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Personal Information Protection and Electronic Documents Act (PIPEDA) (Canada).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There are many apocryphal tales swirling around the web about how cloud infrastructure seemingly leaks data. <\/span><b>This is categorically untrue.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Major cloud infrastructure providers provide data security by design. Take Google, which offers \u2018strong access controls, encryption for data at rest and in transit, and data loss prevention (DLP) to secure your cloud data wherever it\u2019s located or managed\u2019<sup>10<\/sup><\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Cost management<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another potential issue that is typically raised around SaaS applications is managing the costs associated with the underlying cloud infrastructure.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, this is largely an issue of the past from the earliest days of cloud computing and SaaS. These days, providers like Google Cloud Platform offer cost optimisations frameworks, pay-as-you-go hosting with no lock-in and various cost management tools.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, it\u2019s easier than ever to keep an eye on the hosting costs associated with running your software as a service.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is the future of SaaS?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It doesn\u2019t appear as though the SaaS software model is going away anytime soon. In fact, with the massive proliferation of Internet access, it arguably represents the pinnacle of software development &#8211; with far more benefits than downsides.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In that case, if SaaS isn\u2019t going away, how is it going to evolve?\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Mobile-first SaaS<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is a development which is already very much underway, but with the global shift towards mobile devices SaaS developers are now very much optimising for this device format.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Expect this trend to very much continue, with over 60% of website traffic coming from mobile devices and 92.3% of Internet users accessing the web using a mobile device at some point during the day<sup>11<\/sup><\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, if your SaaS application isn\u2019t optimised to provide an excellent mobile experience you\u2019re going to struggle to attract and retain users.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">SaaS and artificial intelligence (AI)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AI is being incorporated into everything these days, and SaaS applications are no exception.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Expect to see AI incorporated into both the front end and back end of SaaS applications. Backend applications will include predictive analytics (to help owners better gauge expected user demand etc), alerts and signals regarding potential issues e.g. downtime and even the writing of code to speed up the introduction of new features.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From a front-end, consumer-facing perspective, SaaS applications will utilise AI in everything from highly-interactive (and articulate!) <\/span><span style=\"font-weight: 400;\">chatbots<\/span><span style=\"font-weight: 400;\">, advanced data analysis (particularly useful on things like marketing automation SaaS platforms), and the automation of repetitive tasks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just like everything facet of society, the future of SaaS is going to be AI-powered!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Platformisation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Instead of just gaining access to a SaaS based solution (e.g. a CRM system or marketing automation platform), SaaS providers are moving beyond just providing a solution and actually creating SaaS platforms that allow users to develop and deploy their own applications <\/span><b>on top of <\/b><span style=\"font-weight: 400;\">the SaaS platform.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I appreciate that what I\u2019ve just written above is a little abstract, so let\u2019s <\/span><span style=\"font-weight: 400;\">have a look<\/span><span style=\"font-weight: 400;\"> at a concrete example of SaaS platformisation &#8211; Salesforce.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Salesforce is itself a SaaS-based CRM system. However, the company decided to platformise it. They achieved this by creating the AppExchange &#8211; an online marketplace where third-parties are able to build and sell apps that integrate with the core Salesforce CRM product. This has, in effect, turned Salesforce into a platformised SaaS application.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Integrations\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is very much a trend that is already underway &#8211; however, we expect to see it accelerate in the immediate years ahead.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you think of it from your own perspective, if you are developing a SaaS application, and it\u2019s able to seamlessly integrate with a user\u2019s other applications &#8211; they are more likely to stick with your app.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this theoretical example, imagine that you are developing a health-based SaaS application. If it can be seamlessly integrated with a user\u2019s Strava or Pacer app, it makes all those apps <\/span><b>collectively more useful. <\/b><span style=\"font-weight: 400;\">You can hopefully see why SaaS integrations can be so beneficial for owners and users alike.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">GoodCore: the number one choice for SaaS development<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking for an expert team that can develop a market-leading SaaS application on your behalf, then look no further than GoodCore.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.goodcore.co.uk\/contact\/\"><span style=\"font-weight: 400;\">Speak to our team now<\/span><\/a><span style=\"font-weight: 400;\"> for a free consultation about your requirements, or alternatively, learn more about our <\/span><a href=\"https:\/\/www.goodcore.co.uk\/services\/saas-app-development\/\"><span style=\"font-weight: 400;\">SaaS development services<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">REFERENCES<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Golding, Tod (2024). Building Multi-Tenant SaaS Architectures. O\u2019Reilly Media. ISBN 978-1-0981-4061-8.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Mell, Peter; Timothy Grance (September 2011). The NIST Definition of Cloud Computing (Technical report). National Institute of Standards and Technology; U.S. Department of Commerce. doi: 10.6028\/NIST.SP.800-145. Special publication 800-145.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Fortune Business Insights. <\/span><i><span style=\"font-weight: 400;\">Software as a Service (SaaS) Market Size, Share &amp; Industry Analysis, By Deployment Type (Public, Private, and Hybrid), By Application (Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Content, Collaboration, &amp; Communication, BI &amp; Analytics, Human Capital Management, and Others), By Enterprise Type (Large Enterprises and SMEs), By Industry (BFSI, IT &amp; Telecom, Education, Retail &amp; Consumer Goods, Healthcare, Education, Manufacturing and Others), and Regional Forecast, 2025 &#8211; 2032 <\/span><\/i><span style=\"font-weight: 400;\">[online]. Available at: <\/span><a href=\"https:\/\/www.fortunebusinessinsights.com\/software-as-a-service-saas-market-102222\"><span style=\"font-weight: 400;\">https:\/\/www.fortunebusinessinsights.com\/software-as-a-service-saas-market-102222<\/span><\/a><span style=\"font-weight: 400;\"> (Accessed on 24th February 2025).<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Heidelberg Laureate Forum Foundation. <\/span><i><span style=\"font-weight: 400;\">The Internet Chronicles &#8211; Part 1 of 12: The Vision That Started It All <\/span><\/i><span style=\"font-weight: 400;\">[online]. Available at: <\/span><a href=\"https:\/\/www.newsroom.hlf-foundation.org\/blog\/article\/the-internet-chronicles-part-1-of-12-the-vision-that-started-it-all\/\"><span style=\"font-weight: 400;\">https:\/\/www.newsroom.hlf-foundation.org\/blog\/article\/the-internet-chronicles-part-1-of-12-the-vision-that-started-it-all\/<\/span><\/a><span style=\"font-weight: 400;\"> (Accessed on 24th February 2025).<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Wired. <\/span><i><span style=\"font-weight: 400;\">Bill and Andy\u2019s Excellent Adventure II <\/span><\/i><span style=\"font-weight: 400;\">[online]. Available at: <\/span><a href=\"https:\/\/www.wired.com\/1994\/04\/general-magic\/\"><span style=\"font-weight: 400;\">https:\/\/www.wired.com\/1994\/04\/general-magic\/<\/span><\/a><span style=\"font-weight: 400;\"> (Accessed on 24th February 2025).<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Wikipedia. <\/span><i><span style=\"font-weight: 400;\">Telescript (programming language) <\/span><\/i><span style=\"font-weight: 400;\">[online]. Available at: <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Telescript_(programming_language)#CITEREFLevy1994\"><span style=\"font-weight: 400;\">https:\/\/en.wikipedia.org\/wiki\/Telescript_(programming_language)#CITEREFLevy1994<\/span><\/a><span style=\"font-weight: 400;\"> (Accessed on 24th February 2025).<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Donnelly, M. Velstar. <\/span><i><span style=\"font-weight: 400;\">DeepSeek-R1 AI: A Primer <\/span><\/i><span style=\"font-weight: 400;\">[online]. Available at: <\/span><a href=\"https:\/\/velstar.co.uk\/blogs\/resources\/deepseek-r1-ai-a-primer\"><span style=\"font-weight: 400;\">https:\/\/velstar.co.uk\/blogs\/resources\/deepseek-r1-ai-a-primer<\/span><\/a><span style=\"font-weight: 400;\"> (Accessed on 25th February 2025).<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Statista. <\/span><i><span style=\"font-weight: 400;\">Share of individuals using the Internet in the United Kingdom (UK) from 2002 to 2024 <\/span><\/i><span style=\"font-weight: 400;\">[online]. Available at: <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1124328\/internet-penetration-uk\/\"><span style=\"font-weight: 400;\">https:\/\/www.statista.com\/statistics\/1124328\/internet-penetration-uk\/<\/span><\/a><span style=\"font-weight: 400;\"> (Accessed on 25th January 2025).<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Microsoft. <\/span><i><span style=\"font-weight: 400;\">99.99% uptime for Azure Active Directory <\/span><\/i><span style=\"font-weight: 400;\">[online]. Available at: <\/span><a href=\"https:\/\/techcommunity.microsoft.com\/blog\/microsoft-entra-blog\/99-99-uptime-for-azure-active-directory\/1999628\"><span style=\"font-weight: 400;\">https:\/\/techcommunity.microsoft.com\/blog\/microsoft-entra-blog\/99-99-uptime-for-azure-active-directory\/1999628<\/span><\/a><span style=\"font-weight: 400;\"> (Accessed on 26th February 2025).<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Google Cloud. <\/span><i><span style=\"font-weight: 400;\">What is cloud security? <\/span><\/i><span style=\"font-weight: 400;\">[online]. Available at: <\/span><a href=\"https:\/\/cloud.google.com\/learn\/what-is-cloud-security\"><span style=\"font-weight: 400;\">https:\/\/cloud.google.com\/learn\/what-is-cloud-security<\/span><\/a><span style=\"font-weight: 400;\"> (Accessed on 26th February 2025).<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Exploding Topics. <\/span><i><span style=\"font-weight: 400;\">Internet Traffic from Mobile Devices (Oct 2024) <\/span><\/i><span style=\"font-weight: 400;\">[online]. Available at: <\/span><a href=\"https:\/\/explodingtopics.com\/blog\/mobile-internet-traffic\"><span style=\"font-weight: 400;\">https:\/\/explodingtopics.com\/blog\/mobile-internet-traffic<\/span><\/a><span style=\"font-weight: 400;\"> (Accessed on 26th February 2025).<\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>These days, software applications are everywhere. From mobile phones and tablets, to laptops and desktops; it\u2019s easier than ever to access and use software. But, why? It can in large part be attributed to SaaS &#8211; a software model that has exploded in popularity over the past decade. If you want to find out more [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":5717,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[109],"tags":[],"class_list":{"0":"post-5715","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-saas-development"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Essential Guide to SaaS Development | GoodCore<\/title>\n<meta name=\"description\" content=\"Want to find out more about SaaS applications and how they are developed? Then you need to read this guide from GoodCore now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.goodcore.co.uk\/blog\/the-essential-guide-to-software-as-a-service-saas-development\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Essential Guide to SaaS Development | GoodCore\" \/>\n<meta property=\"og:description\" content=\"Want to find out more about SaaS applications and how they are developed? 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